PIMS Tea Thailand (One Bangkok & Seacon Square)

PIMS Tea Thailand is an operational franchise of PIMS, one of the fastest-growing premium tea brands worldwide, with over 118 branches across 8 countries.

The business comprises two branches in key retail locations in Bangkok (One Bangkok and Seacon Square). Its unique selling proposition is the blend of fermented tea with fresh fruits, berries, and PIMS's signature cream cheese foam, creating a new category in the beverage market. This acquisition includes both operating branches, trained staff, an established supply chain, and delivery partners, as well as the master franchise rights to develop over 5 additional branches throughout Thailand.

The first year focuses on building operational foundations, while the second year (2026) is positioned for growth, supported by brand ambassador campaigns with a combined social media following of nearly 1.9 million and structured cross-brand partnership plans, such as with Italian restaurants and premium aesthetic clinics serving Thai celebrities. There are also plans to expand Master Franchise branches in Super Prime Areas like Siam, Thonglor, Ekkamai, Emporium, EmQuartier, and CentralWorld. Initial combined sales from both branches currently exceed 2.8 million Baht.

The buyer will acquire an operational business at a pivotal turning point where growth mechanisms are poised to activate.